Whether I’m writing a script for The Draw Shop, fiction or my favorite kind of writing which is for you lovely readers, the one thing I have on the forefront of my writing mind is to have some sort of call-to-action for my readers. A bunch of written words is one thing, but words with enough emotion, power or feeling to compel the reader to accomplish something is a whole different experience.
Now I don’t mean this in a salesy, go buy something right now sort of way. I mean, sure that can absolutely be your angle and end game for writing whatever it is you’re writing. But rather, writing an article that can be life changing in a way. Think about your favorite food blog, for instance. I bet you have a recipe of theirs that has become a staple in your house. Maybe they used mouth-watering photos or wrote the recipe in a way that a 5 year old would feel confident making this dish. Whatever it was, the end result of their article compelled you to get in the kitchen and prepare the recipe.
For me, sitting down with a game plan for my readers, planting an idea of wanting to do, say, or feel something once they are done reading what I have written, makes my whole entire writing process so much easier and actually, incredibly fulfilling. If something I write makes you hug your child, or call a longtime friend, or bake a killer batch of brownies then we all win.
And that in and of itself will make me want to sit down and write in the first place. That does always seem to be the biggest and hardest battle in this business of writing, doesn’t it? The motivation to sit down and write in the first place? Now think about what you want to invoke from your reader and write those words to make it happen.
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